Vision Zero: The Road Safety Strategy for Kent 2020 - 2026

We are consulting on our draft five year Road Safety Strategy for Kent and our 30 year vision. 

Our ambitious 'Vision Zero' aims for zero, or as close as possible, fatalities on Kent’s roads each year by 2050. 

To achieve Vision Zero, we propose adopting the ‘Safe Systems’ approach, which is rooted in the belief that every traffic death reflects a failure in the system, and that none are acceptable. Safe Systems puts the human being at its core, accepting that even the most conscientious person may make a mistake at some point.

The goal of Safe Systems is to ensure that these mistakes do not lead to a crash or, if a crash does occur, it is sufficiently controlled to not cause a death or a life-changing injury.

The success of this strategy will depend on engagement with Kent’s communities to work together towards safer roads, towns and villages.

We need your views to ensure our proposals meet the needs and expectations of Kent’s residents, businesses and communities. 

Alternative formats: If you require any of the consultation material in an alternative format or language please email alternativeformats@kent.gov.uk or call 03000 42 15 53 (text relay service number: 18001 03000 42 15 53). This number goes to an answering machine, which is monitored during office hours.

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